At the start of a year which Prime Minister and Conservative Party Leader, David Cameron, has dubbed as “a tough year”, 4marketing is showing the “can-do optimism” and “bulldog spirit” that he had previously alluded to in his October conference. With new, large and exciting projects scheduled to start in quarter 1 of this year, we are truly bucking the trend and helping our clients’ businesses grow - along with our own. Happy New Year from all at 4marketing!
1. Structure – Ensure the campaign or project you’re about to undertake has a defined structure, process and objective and allocate resource to constantly review all variables involved.
2. Empathy – The current climate is something that is on everyone’s mind and to make reference to this as oppose to ignore it and trying to “sell out of it” is something that goes a long way when creating an honest business relationship with a potential new client.
3. Payment options – Offering new clients more than one payment option shows a degree of flexibility and breaking down payments into several affordable instalments can often be the difference of winning a contract and not.
4. Rapport – building rapport with business contacts is an art, but one that is well received if delivered correctly. To come across ‘pushy’ and too aggressive when waiting on decisions from potential clients can often have the opposite outcome of what you’re trying to achieve.
With the most significant changes to workplace pensions almost upon us, now is the time for IFA’s, pension companies and employee benefit firms to ensure they are helping businesses prepare for auto-enrolment, giving business owners the opportunity to offer their employees the most efficient options.
4marketing have been delivering marketing campaigns aimed at all UK businesses on behalf of IFA’s, pension companies and employee benefit firms to educate businesses on the planned changes and provide options and advice to guide them through the process without too much disruption and cost.
For more information, please contact us…
For those that don’t already know… on Sunday 23rd October in Sepang, Malaysia, a motorbike racer by the name of Marco Simoncelli died after being involved in an accident on the race track.
If you take quick look on the internet, it won’t take you long to find dozens and dozens of articles, blogs and tweets all paying their respects to Marco. The people who have written these articles are people who spent time with Marco – largely people who were part of the MotoGP circuit. If you take the time to read these articles, no doubt you’ll find them very touching. I can only imagine how hard it is for these people – who were close to Marco – to deal with his passing. As for Marco’s family, I can’t even begin to understand…
I was neither friend nor family to Marco, I never even met him. The closest I got to meeting him was being at the Silverstone MotoGP round earlier this year, where I saw him from a distance racing on track. I don’t have the right to talk about “the real Marco”… but I do have the right to talk about the Marco Simoncelli that I saw on TV. A racer. A man with presence. A man who was, to a fast-growing number of people, an idol. I think (well, hope) the many people who only got to see Marco Simoncelli on TV will share the same thoughts as me.
How I saw Marco Simoncelli…
I was born in 1982, but I often look at old videos and photos of motorsport personalities before my time… and I wish I’d been there. People like Barry Sheene. James Hunt. And, more recently, Carl Fogarty. Marco had something in common with these guys - there was something old-school about him.
Firstly, he was cool. And I mean cool without trying to be cool… which, if you ask me, is the only way that someone can be “cool”. If you have to try to be cool, you’re immediately not. He always seemed calm and ready to deal with anything.
Secondly, he was a hard, hard racer. He gave no quarter, as they say. This was evident from the amount of crashes and “incidents” he had, both in race situations and in practice sessions. Marco found the limit the only way a racer can. He went past the limit. He crashed. He learnt from it. He went faster. Repeat as necessary. It was his aggressive approach to racing that got him in a few spots of bother in MotoGP, A couple of incidents with other riders made him a bit unpopular with some fellow racers but, from a neutral spectator’s point-of-view, I loved Marco’s style. Yeah, he was aggressive, so what? If you want to be the best, you have to be ballsy… and he certainly was that.
For me, if you were to take Valentino Rossi out of MotoGP, it would suddenly lose its edge. Don’t get me wrong, I’d still watch it, because I love motorbike racing and MotoGP is the pinnacle of the sport. All I’m saying is that I probably wouldn’t get up at 5am on Sunday to watch the Australian round. With Marco Simoncelli, I was beginning to find another reason to get up at such an ungodly hour. He was set to be one of the greats of the sport, many had him tipped to be world champion. I certainly would’ve had a little bet on that.
I won’t go on about the crash. All I’ll say is this… Marco was a hard racer, and he would do whatever it took to stay on the bike and stay in the race. In the moments leading up to the crash, Marco refused to accept that the bike was beyond rescue… ultimately, it was this winning mentality – even when he was in an impossible situation – that sent him across the track, on a collision course with two world-class riders who could do nothing to avoid him. To say that the crash was bad luck would be an understatement.
Social media and the internet give people the ability to share their thoughts in an instant, and to communicate from the other side of the world. But to say that it’s the only reason that Marco Simoncelli’s passing has had such a huge amount of media coverage would be untrue… and it would be an insult to the genuine popularity of the man. As a racer, Marco Simoncelli was quickly figuring out what it took to become the finished article… As a person, there was something about him that millions of us could relate to… and be inspired by… quite simply, he was a happy-go-lucky guy who rode a motorbike like a demon.
The sport and its fans will take a long time to recover.
Having proved the concept of lead generation in the UK for a client in the digital marketing arena, 4marketing have now won the contract for lead generation in the U.S over the next 12 months… thanks to everyone involved for all your hard work!
Data capture has been key to the success of the UK marketing initiative and reinforces 4marketing’s philosophy that targeted and focused direct marketing campaigns deliver positive ROI.
It’s only Tuesday, but already this week we’ve had some great results for one client in particular…
Through a focused email campaign to a small batch of carefully-selected companies, we’ve generated 3 high-value meetings (with more to come) off the back of a “simple” email campaign.
Better still is that 2 of these meetings are about to sign on the dotted line, which will give our client an immediate ROI of around 500%. This ROI will grow over the coming months as these 2 new customers put more work our our client’s way… which they will.
And you won’t guess what our client does. Nope, they’re an MOT and Servicing centre. Most people wouldn’t have even considered an email campaign for such a business. Truth be told, it took some serious arm-twisting and ear-bending to get our client to do it, but it was worth it in the end.
Think email campaigns can’t work for your business….? Think again.
Every company we’ve ever worked with has one thing in common – they all need to generate new business. Some of them are looking for aggressive expansion, while others just want to maintain their share of the marketplace… new business is key to both of these goals.
Regardless of how aggressive or how modest your new business objectives are, you’ll need to create campaigns which deliver results. We believe that combining telemarketing, email marketing, online marketing and direct mail is a great way to get results… plus, it’s easy to measure what you get back and calculate your ROI.
Take time to create a marketing campaign that will deliver the right amount of leads, of the right quality, and at a price that works for you and your business.
If you’d like some help putting some ideas together, please call or email us and we’ll be delighted to help… firstname.lastname@example.org / 0844 371 6743
All the best, 4marketing